Introducing three new Cool Ash Brunette shades—Mocha Latte, Hazelnut Mousse, and Toasted Almond—created to expand our brunette color assortment with the cooler, more dimensional tones you’ve been...
NEW! COOL ASH BRUNETTES
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TRICH AWARENESS: SKYLAR’S STORY
October is Trichotillomania Awareness Week, now known as BFRB Awareness Week, a time to bring greater understanding to body-focused repetitive behaviors and the people who live with them. ...
FIONA LITE AND LACY LITE
Your day doesn’t always look the same, so why should your hairstyle? A little wave for the morning. Hair tucked behind your ears for the workday. Off your face when you’re on the go. Sleek and...
INTRODUCING MORGAN & SLOANE
There are a lot of qualities to consider when choosing a wig: style, price, fit, care needs, and so much more. If you’re someone who prioritizes comfort, whether you have a sensitive scalp, are...
ALOPECIA AWARENESS MONTH X GABY
Alopecia can change more than your hair. It can change the way you see yourself, the choices you make, and ultimately, the way you define confidence. This Alopecia Awareness Month, we’re sharing one...
FIRST-EVER LIGHT DENSITY TOPPERS!
Are you looking for a topper that looks and feels more like your own hair? Not every topper needs to add dramatic volume. Sometimes subtle coverage is exactly what you're looking for. Meet Jon...
MORE STYLES JOIN THE CATALINA BLONDE COLLECTION!
You know that feeling when your hair elevates your entire mood and sense of confidence? Cue Catalina Blonde. Featuring cool-toned highlights, a bold face-framing flash front, and a soft shaded...
CATALINA BLONDE TOPPERS
Topper lovers, we heard you. One of our most requested topper launches has finally arrived. View the collection. Everyone has been asking for Catalina Blonde in toppers since the shade debuted in...
NEW LIGHT DENSITY PIXIES!
Think a pixie isn’t for you? It’s not about if you can wear a pixie, it’s how you style it, shape it, and make it your own. The difference between “not for me” and “this is everything” often comes...
NEW! COMFORT COLLECTION WITH HIGHDEFLACE
A smoother, finer, and more transparent lace, HighDefLace offers an ultra-realistic, virtually invisible temple to temple hairline. Designed for those with scalp sensitivity or going through...
NEW EASIPART TOPPERS!
More coverage. More security. More ways to wear. Our Human Hair Topper Collection continues to evolve to meet you exactly where you are in your hair-loss journey. Thinning hair can feel scary,...
2026 TREND PREDICTIONS
We’ve scoured the fashion and beauty industry – from runways, retail and everyday trends to cultural shifts shaping what’s next, alongside insights from our own internal experts. The result? Our...